Find out more
Nutella® Buongiorno, the new limited edition in partnership with ENIT, dedicated to 10 Italian art cities
Ancient paths of Italy: culture, spirituality and sustainable tourism
Nutella® Buongiorno, the new limited edition in partnership with ENIT, dedicated to 10 Italian art cities
Ancient paths of Italy
Focus on Climate and Sustainability
ENIT Highlights
1 di 13
12 June 2026
SMARTIES for SMEs: Networking Event in Rome Focuses on Regenerative Tourism and the Mediterranean Diet
2 di 13
6 June 2026
“Italia, amore mio! 2026” in Tokyo
3 di 13
2 June 2026
ENIT celebrates the 80th Anniversary of the Italian Republic around the world
4 di 13
29 May 2026
ITB China 2026: ENIT brings Italy to Shanghai at the heart of dialogue with the Chinese travel market
5 di 13
26 May 2026
ENIT S.p.A. Closes Participation at IMEX Frankfurt 2026 Strengthening Italy's Position in International MICE
6 di 13
14 May 2026
ENIT at the 2026 Italian Film Festival in Japan
7 di 13
7 May 2026
Perth–Rome: a new era in connectivity between Australia and Italy
8 di 13
7 May 2026
ENIT at ILTM Latin America 2026: Italy takes center stage in the Latin American luxury travel market
9 di 13
4 April 2026
Art, culture, design: Milan portrayed by TourMaG with the support of ENIT
10 di 13
27 April 2026
Italy tells its story to the world: ENIT’s editorial journey with Wanderlust
11 di 13
23 April 2026
Italy and Iceland Draw Closer: ENIT Hosts the Icelandic Tourism Board
12 di 13
9 April 2026
Nutella® Buongiorno, the new limited edition in partnership with ENIT, dedicated to 10 Italian art cities
13 di 13
24 March 2026
Trieste conquers Austria, reaching over 1.3 million readers through ENIT’s press trip
Press releases
1 di 30
3 March 2026
ENITat ITB Berlin: Germany first market for tourist arrivals in Italy
2 di 30
From 29 January to 1 February 2026
ENIT at FESPO & GOLFMESSE: switzerland's premier tourism fair
3 di 30
From 21 to 25 January 2026
ENIT at the Fitur fair in Madrid
4 di 30
13 December 2025
ENIT’s Gourmet Bus Italia arrives in Rome, concluding an eight-stop global tour celebrating Italian cuisine
5 di 30
From 4 to 6 November 2025
Tourism: Italy, queen of the UK
6 di 30
From 8 to 10 October 2025
Summer 2025: 8 out of 10 rooms already booked for AugustCopia
7 di 30
11 July 2025
Summer 2025: 8 out of 10 rooms already booked for August
8 di 30
From 30 June to 3 July 2025
Growing demand for Italy from Asia-Pacific countries
9 di 30
12 June 2025
Italy is among the most popular destinations for summer 2025
10 di 30
From 27 to 29 May 2025
ENIT at the ITB China trade fair in Shanghai
11 di 30
From 20 to 22 May 2025
ENIT presents the latest data on Italy’s MICE sector at IMEX in Frankfurt
12 di 30
From 28 April to 1 May 2025
ENIT at ATM Dubai 2025
13 di 30
23 April 2025
Nutella® Buongiorno, the new limited edition in partnership with ENIT celebrating the beauty of Italian sunrises
14 di 30
16 April 2025
First data on Easter and spring national holiday trends
15 di 30
From 4 to 6 March 2025
ENIT presents data on Italian tourism trends at ITB Berlin
16 di 30
1 November 2024
The call is open for funding of innovative tourism businesses through SMARTIES FOR SMEs
17 di 30
29 October 2024
EU WeMED Na_TOUR Flagship Initiative Transforms Mediterranean Tourism Through Youth Innovation
18 di 30
24 October 2024
EU WeMED_Natour Pilot Trip in Mauritania: young pupils at the discovery of sustainable activities and practices in their home country
19 di 30
17 October 2024
Authors honoured for reportage on Italy - 30th Premio ENIT Media Prize awarded at the Frankfurt Book Fair
20 di 30
17 October 2024
The EU WeMED_NaTOUR project: Key insights from the successful pilot trips
21 di 30
10 September 2024
Vienna to Rome by train: ENIT attends the maiden voyage of the Nightjet, created by Trenitalia and ÖBB
22 di 30
14 May 2024
Italy Sets a Record for Business Trips, Outperforming Spain at European Level
23 di 30
9 May 2024
Green Cruises Like Eco-Cruising Fu_Tour Appeal to Generation Z
24 di 30
7 May 2024
ENIT, Italy Speaks Portuguese and Invests in Luxury Tourism in South America for the First Time
25 di 30
6 May 2024
ENIT on tourism: arrivals from the Emirates up by 164%
26 di 30
24 April 2024
Spring prices in Italy: cheaper than other European destinations, debunking the myth of record prices
27 di 30
17 April 2024
Brazilians in Italy: the winning formula for an unforgettable trip? Early bookings and extended stays
28 di 30
17 April 2024
Conference tourism: challenging conventions at EU Dialogue 2024 with ENIT
29 di 30
25 March 2024
Easter with family or friends, but even alone: people are even travelling alone if it means not missing out on the Italian experience and lone travellers account for 34%
30 di 30
21 March 2024
ENIT at the world congress on mountain tourism in Andorra: international meeting to develop best practices on sustainability and deseasonalisation
Press Review
1 di 29
29 May 2026
Download the official Italia.it App and discover the five Ancient Paths of Italy
2 di 29
27 May 2026
Want to experience Rome like never before?
3 di 29
25 May 2026
IMEX 2026 highlights
4 di 29
25 May 2026
Want to experience Italy like never before?
5 di 29
21 May 2026
In a few words, what makes Italy unique?
6 di 29
21 May 2026
In a few words, what makes Italy unique?Copia
7 di 29
20 May 2026
Why is IMEX with ENIT an opportunity not to miss?
8 di 29
15 October 2025
Dream of Italy Podcast #19: Italy Tourism Boom with ENIT President Alessandra Priante
9 di 29
31 May 2024
On the Cusp of a New Era - Alessandra Priante interviewed by the Khaleej Times
10 di 29
29 April 2024
Europe's top destinations manage surging tourist numbers - Money Talks
11 di 29
17 April 2024
How to find a balance between welcoming visitors and respecting residents - Alessandra Priante at DW News
12 di 29
20 March 2024
UN Tourism - 12th World Congress on Snow, Mountain and Wellness Tourism
13 di 29
14 March 2024
Tourism chiefs see future in medieval make-believe - The Times
14 di 29
Fespo 2026 - Video interviews n. 3: In a few words, what makes Italy unique?
15 di 29
Fespo 2026 – Video-Interviews Nr. 3: In einem Satz: Was macht Italien einzigartig?
16 di 29
Fespo 2026 - Video interviews n. 2: In a few words, what makes Italy unique?
17 di 29
Fespo 2026 – Video-Interviews Nr. 2: In einem Satz: Was macht Italien einzigartig?
18 di 29
Fespo 2026 - Video interviews n. 1: In a few words, what makes Italy unique?
19 di 29
Fespo 2026 – Video-Interviews Nr. 1: In einem Satz: Was macht Italien einzigartig?
20 di 29
Discovering the Alta Via delle Grazie
21 di 29
The keepers of the last sun - Camilla Ronchi
22 di 29
Discovering the Alta Via n. 1 delle Dolomiti
23 di 29
The keepers of the last sun - Marzia Bortolameotti
24 di 29
Discovering the Alta Via dell'Adamello - N. 1
25 di 29
The keepers of the last sun - Patrizia Donati
26 di 29
Discovering the Alta Via Camuna - Sentiero n. 2
27 di 29
Video interviste n. 1 - Tell us a fun fact about your region / Cuéntanos algo curioso de tu territorio
28 di 29
Video interviews n. 2 - Tell us a fun fact about your region / Cuéntanos algo curioso de tu territorio
29 di 29
Video interviews n. 3 - Tell us a fun fact about your region / Cuéntanos algo curioso de tu territorio
Useful services
All international trade fairs that boost the “Italy brand” worldwide. The crucial gatherings where the
More than 100 years of ENIT and Italian history can be found in the Italian National Tourist Board’s Hist
ENIT’s Research Office is a point of reference in the panorama of tourism statistics and research aimed a
1 di 4
30 October 2022
Fiere e Workshop
2 di 4
1 June 2022
Foreign branches
3 di 4
1 May 2022
The Cultural Heritage of ENIT SpA
4 di 4
Research Office
All international trade fairs that boost the “Italy brand” worldwide. The crucial gatherings where the
More than 100 years of ENIT and Italian history can be found in the Italian National Tourist Board’s Hist
ENIT’s Research Office is a point of reference in the panorama of tourism statistics and research aimed a