Press releases

Summer 2025: 8 out of 10 rooms already booked for AugustCopia

Summer 2025: 8 out of 10 rooms already booked for August

Growing demand for Italy from Asia-Pacific countries

Italy is among the most popular destinations for summer 2025

ENIT at the ITB China trade fair in Shanghai

ENIT presents the latest data on Italy’s MICE sector at IMEX in Frankfurt

ENIT at ATM Dubai 2025

Nutella® Buongiorno, the new limited edition in partnership with ENIT celebrating the beauty of Italian sunrises

First data on Easter and spring national holiday trends

ENIT presents data on Italian tourism trends at ITB Berlin

The call is open for funding of innovative tourism businesses through SMARTIES FOR SMEs

EU WeMED Na_TOUR Flagship Initiative Transforms Mediterranean Tourism Through Youth Innovation

EU WeMED_Natour Pilot Trip in Mauritania: young pupils at the discovery of sustainable activities and practices in their home country

Authors honoured for reportage on Italy - 30th Premio ENIT Media Prize awarded at the Frankfurt Book Fair

The EU WeMED_NaTOUR project: Key insights from the successful pilot trips

Vienna to Rome by train: ENIT attends the maiden voyage of the Nightjet, created by Trenitalia and ÖBB

Italy Sets a Record for Business Trips, Outperforming Spain at European Level

ENIT, Italy Speaks Portuguese and Invests in Luxury Tourism in South America for the First Time

Green Cruises Like Eco-Cruising Fu_Tour Appeal to Generation Z

ENIT on tourism: arrivals from the Emirates up by 164%

Spring prices in Italy: cheaper than other European destinations, debunking the myth of record prices

Brazilians in Italy: the winning formula for an unforgettable trip? Early bookings and extended stays

Conference tourism: challenging conventions at EU Dialogue 2024 with ENIT

Easter with family or friends, but even alone: people are even travelling alone if it means not missing out on the Italian experience and lone travellers account for 34%

ENIT at the world congress on mountain tourism in Andorra: international meeting to develop best practices on sustainability and deseasonalisation

The network of Italian Mediaeval towns for historical and living history tourism is created

Tourism, Ministry and ENIT at ITB Berlin to promote Italy around the world

Alessandra Priante appointed new Enit President

Tourism, MiTur (Ministry of Tourism): ENIT Spa has been established with Alessandra Priante as its President. Santanchè: “a further boost to the sector”

Slow walking tourism, ENIT-Touring Club Italiano study to catalogue the walking trails

Bit, ENIT: first Italian study on the correlation between temperature and tourism

At Bit 2024, ENIT presents all the trends of the new tourism industry including the second digital revolution, climate change and the advance of the outdoors

Tourism, Italy attends the Madrid international trade fair with MiTur, ENIT, regions and municipalities

Italy, the destination for fun and active travel: the Dutch keep warm in Italy

ENIT, Italy aims for leadership in Shopping Tourism

EU WeMED_NaTOUR: Redefining Coastal Tourism Through Sustainable Eco-Smart Packages and School Adventures

Eco Cruising Fu_Tour, the cruise and coastal destinations invest in the future and take the lead

ENIT on tourism: main holiday season becoming longer

ENIT presents exclusive Italian elegance, charm and lifestyle at ILTM Cannes

ENIT at IBTM in Spain: over 40,000 Spaniards choose Italy in December

Risposte Turismo and ENIT join forces to promote shopping tourism in Italy

Tourism 2024: nine out of ten Italians are already making plans for next season

Tourism: EU WeMED_NaTOUR project involves over 175 international enterprises

Increase in UK visitors to Italy, even during low season

The ENIT 'Il Viaggio in Italia' Award goes to the documentary L’impero della Natura. Una notte al Parco del Colosseo (The empire of nature. A night at the Colosseum Park) by Luca Lancise and Marco Gentili

Tourism, Enit Award 2023: 29 years of acknowledgements for the talents who tell Italy’s story

Tourism: Italy’s cinematic splendour takes centre stage beyond the silver screen

ROOTS Tourism Returns with ENIT

Take Your Seat - Photographs of Italy at Toronto's L.B. Pearson International Airport from October to December

Hiking tourism with ENIT & Touring Club: for the first time, a study mapping Italy’s walking tourism sevices

ENIT-Unioncamere survey: Italy, an exclusive luxury destination as confirmed by 20% of foreign visitors

ENIT and WeChat come together to promote Italy on the Chinese market

Curbing the impact of tourism on the sea. Europe with ENIT in projects for a sustainable blue economy

Walks and spirituality: ENIT promotes the Italian hinterland with the capuchin walk

Travels and adventure: ENIT at the Global Travel Marketplace in London

Italy beckons Mexico: ENIT gathers leading Mexican Tour Operators to boost tourism in the peninsula

Eco-Intelligent Travel, EU WeMED Na_TOUR is going to schools for a new responsible generation

Wemed natour, blue economy info day kicks off

Tourism, ENIT alongside Italian Unesco Heritage Sites. Thousands of devote tourists expected for the statue of Santa Rosa

Tourism, Italy: no climate emergency, temperatures in seasonal norm

Tourism, Summer: Bookings Higher Than in 2019, 1 in 3 are Foreigners

Italy best destination according to the British Daily Telegraph

World Tourism Event 2023, ENIT invests in UNESCO sites: starting today more recognisable and smarter for travellersCopia

World Tourism Event 2023, ENIT invests in UNESCO sites: starting today more recognisable and smarter for travellers

Tourism: ENIT relaunches relations with Chinese tour operators and paves the way for Italian companies

Religious tourism and historical routes: immersive journey to Palazzo Madama through the eyes of the Shroud

2023 summer, nearly 2 million airport arrivals in Italy

MICE tourism, Italy climbs the ICCA ranking: third in the world and second in Europe

Pa Forum, Jelinic (ENIT): ‘Lack of personnel in tourism? We are getting the skills narrative wrong. It is discouraging. Yes to mapping and training. Working in tourism is not a second-class job’.

Giro E 2023,enit.it launches a project to develop the Italian bicycle tourism offer with the regions. The best tour operators promoting sustainability will be selected

Italy as an educational destination for young Kazakhs

ENIT, meeting in Albania on sustainable tourism

ENIT: Easter holidays are longer with 142,000 foreigners and more than 35,000 americans coming. Here are the destinations

Le aree interne italiane scoperte attraverso i sapori: ENIT e Confcommercio Pesaro e Urbino/Marche Nord presentano 40 anni di weekend gastronomici

Imagine and then experience Ischia: MiTur, ENIT and Lucus launch a personal local streamer network for virtual trips to the most beautiful places on Ischia

ENIT at Duco 2023

ENIT at ITB 2023: +90% bookings from Germany in the first months of the year

ITB 2023, the ENIT experiential islands in Berlin: Italy's seductive geography

ENIT promotes Veneto's UNESCO sites in the Netherlands with the influencer Anna Nooshin

ENIT presents its 2023 tourism actions at Bit

Journey within a journey with Ischia on board Milan’s Metro 5 trains

Press call - an immersive journey with "Ischia" on board the Metro 5 for its 10th anniversary

Enit meets the King and Queen of Spain in Madrid

ENIT: the heroes of Ischia play a key role in the tourism relaunch plan

The new ENIT is the world’s best national tourism boardCopia

The new ENIT is the world’s best national tourism boardCopiaCopia

The new ENIT is the world’s best national tourism board

Sharp rise in tourist for Immaculate Conception weekend

Meeting between ENIT and the Italian Embassy in India

ENIT with ITA Airways inaugurates the first Italy-New Delhi flagship route

ENIT and the Basilicata region launch Roots-in, the national workshop for roots tourism

Massimo Bottura ambassador of Italy for ENIT: the ten ideal pairings of food and culture

TOURISM IN ITALY, ENIT: GROWTH IN WELLNESS TRAVEL

ENIT WINS BEST STAND AWARD FOR BUSINESS AT WTM LONDON

ITALIAN CUISINE AROUND THE WORLD WEEK, ENIT LAUNCHES PIZZA=ITALIA CAMPAIGN

ENIT in UK for WTM 2022

Italy hosts IGTM: ENIT, Lazio Region, Roma Capitale, and the Convention Bureau together for the biggest international golfing event before the 2023 Ryder Cup

World Tourism Day: the Italian champion Sofia Goggia promotes ENIT

Italian tourism at the G20. Representing Italian tourism is ENIT CEO Roberta Garibaldi

The 2022 Sixth Global Conference on Wine Tourism opens

Italy and ENIT deploy in Northern Europe: six months of non-stop campaigning and a return to pre-pandemic levels

ITB 2022: ENIT offers previews of new tourism guidelines

Italy in the global village of the IMTM in Israel. Israeli travellers spent over 109 million euros in Italy before the pandemic

With ENIT, Italy is the top destination for Scandinavian travelers

ENIT and the Ministry of Tourism at first United Nations session on tourism

Ministry of Tourism and ENIT launch the 2022 international campaign to promote Italy

ESC 2022, Italy's digital postcards charm the world: 200 million times in 3 days, over 6 million in a single day, 68 thousand mobile phones and tablets enjoying beauty every minute

Italy “on the run”: at IMEX Frankfurt, a run to promote the Bel Paese

ENIT, documentary on the Via Francigena presented with Minister Garavaglia. Over 3,000 kilometres of human journeys revolutionised by travel

The Italian summer promoted in international specialty locations: from Times Square to airports to town squares

The first UNWTO Global Youth Tourism Summit in Italy: young people and institutions meet as equals to present the “10 commandments of tourism” defined by kids and teens all over the world

Italy and ENIT host the 2022 News UK Travel Awards. Beautiful Puglia and Basilicata will be the backdrop to the event

2022 Times Awards, for the sixth consecutive year Italy is the best destination in the world

Tourism: Bebe Vio among the stars of ENIT's LiveItalian campaign

TURISMO, accordo ENIT-TRENITALIA: cartoline artistiche sugli intercity per promuovere la penisola. Viaggi sostenibili con 600 posti bici e punti ricarica

ENIT, Renzo Rosso “dresses Italy” on the peninsula's official website: “My recommendations for seven inspiring Italian locations”

Ministry of Tourism and ENIT nominate Italy to host the world's 50 Best Restaurants in 2024

European tourism summit in Rome. Ministry of Tourism, Italian National Tourist Board, and European Travel Commission in Rome today to strengthen Italy’s role in Europe

Italy at IMEX America. Conference tourism: Italy in fifth place and Rome listed among top 20 MICE destinations